Command Center
Growth, Visibility & Campaign Performance — Marketing
Performance Overview
17
Tasks Completed
7
Content Pieces
2
Media Hits
2
Emails & Campaigns
97,947
LinkedIn Followers
4.5%
Email Open Rate
15K
Paid Ad Clicks
Executive Summary
Monthly intelligence report — September 2026
Monthly Wins
- Media hit landed for VBC: Navigation Is Not Care Management: Why Employers Should Care
- National Labor Alliance of Health Care Coalitions press release written, approved, and distributed
- Second media hit landed: National Labor Alliance of Health Care Coalitions selected Conifer
- Full NLA campaign built out and emailed to the full union list
- RCM messaging matrix and industry trend analysis created for both physician and hospital audiences
- HealthLeaders dossier built and shared with Sam Sauld for review
- RCM web copy finalized with Tracy and Craig feedback incorporated
Key Growth Insights
- PR pipeline delivered 2 media hits this month, driven by the National Labor Alliance partnership announcement
- VBC press release and outreach fully executed — release, outreach, campaign, and email all delivered in the same week
- RCM strategy work matured with a new messaging matrix and AI white paper feedback incorporated into materials
- LinkedIn corporate page following surged 119.2% in new followers over the last 30 days, by far the strongest month this year
- Email list growth strong — emails sent jumped to 35.1K, the highest volume of 2026, tied to the NLA union list send
Tasks by Category
Team Contributions
Client Wins & Milestones
Key accomplishments this month
VBC Media Hit — Navigation Is Not Care Management
Landed media hit on why employers should care about the difference between navigation and care management
Web Content Delivered to Craig
Sent mini-case study and case management stats to Craig for the website; gathered Tracy and Craig feedback on RCM web copy
NLA Release Approved & HealthLeaders Dossier Underway
Gained approval on the NLA release and used Tracy's AI summary to update campaign materials and the HealthLeaders dossier
National Labor Alliance Press Release & Outreach
Published and pitched press release: Conifer Health Solutions Partners with National Labor Alliance
NLA Campaign & Email Deployed to Full Union List
Built campaign using existing content, created NLA press release email, and sent to the full union list
Second Media Hit — National Labor Alliance Selects Conifer
National Labor Alliance of Health Care Coalitions selected Conifer picked up by media
Monthly Activity
April 2026 operational initiatives and deliverables
RCM - Created a messaging matrix
RCM - Created industry trend analysis for both physician and hospital
RCM - Update messaging to include AI white paper feedback
RCM - Got Tracy and Craig feedback on RCM web copy
RCM - Worked on dossier for HealthLeaders
RCM - Took AI summary from Tracy and updated materials for campaign
RCM - Shared Dossier content with Sam Sauld for review
VBC - MEDIA HIT: Navigation Is Not Care Management: Why Employers Should Care
VBC - Got mini-case study to Craig for the website
VBC - Got the case management stats to Craig for the website
VBC - Updated NLA release and gained approval
VBC - PRESS RELEASE: Conifer Health Solutions Partners with National Labor Alliance
VBC - PRESS RELEASE-OUTREACH: Conifer Health Solutions Partners with National Labor Alliance
VBC - Created campaign for NLA and for all other using existing content
VBC - Created email around NLA press release
VBC - Sent email to full union list
MEDIA HIT: National Labor Alliance of Health Care Coalitions selected Conifer